The marketing plans that we produce provide clients with a highly detailed road map for achieving their marketing and sales goals. Companies look to us to assist with the formation of their strategic marketing goals and the items and processes required to help achieve those goals.

Whether you implement your plan with our firm or choose to implement on your own, the marketing plans that we design couple a comprehensive analysis with step-by-step action items to help you reach your goals.

Marketing Plan Components

We utilize the following process and components when drafting a marketing plan. Each component on the plan builds on the previous components — creating a logical flow and initiatives that are supported by research.

• OVERVIEW
  The plan Overview provides a brief introduction of the companies involved, the purpose of the plan and  explains any assumptions used in the plan.
• RESEARCH
  The Research section of a plan includes qualitative and quantitative research and data intended to help identify trends, opportunities, ideal positioning, etc.
• GOALS
  The Goals section of a plan provides a listing of the Goals the company seeks to achieve:
  
  Example: Increase sales in the United States.
  
  
  
• OBJECTIVES
  Objectives are similar to Goals but are more specific and are measurable. Each Goal will most likely have numerous related Objectives.
  
  Example: Increase sales in Ohio by 25% by December 31st, 2008.
• STRATEGIES
  The Strategies section of a plan includes marketing tools and initiatives designed to help achieve each Goal.
  
  Example: Public relations.
  
  
  
• TACTICS
  The Tactics section of a plan includes specific and measurable marketing tools and initiatives designed to help achieve each Goal.
  
  Example: Public relations - design and distribute a press kit to the top 25 MSA's.
  
  
  
• TIMELINE
  The Timeline provides:
    - A broad, annual overview of the action items.
    - A quarterly schedule of action items.
    - A monthly/weekly breakdown detailing each tactic.
• BUDGET
  The Budget section of a plan has a cost roll-up for each Goal and Objective and detailed cost breakdown for each strategy & tactic.
• MEASUREMENT
  The Measurement section of the plan establishes tools and parameters for tracking and evaluating each Tactic. This provides for a detailed ROI for each item in the plan and will allow companies to make informed decisions regarding any necessary adjustments to the Tactics.